Renault has become the official partner of the Eden Sessions, a series of outdoor gigs taking place at the iconic Eden Project in Cornwall.
Renault is hoping to use the deal to promote its range of electric cars, and reach new audiences in the south west who may be interesting in alternatively-fuelled modes of transportation.
Rita Broe, marketing director at the Eden Project, said: "This is a great partnership for Eden, and for the Sessions. We are keen to promote the benefits of electric vehicles in reducing carbon emissions, and look forward to working with Renault to do that in a fun and engaging way.
"This year looks set to be one of the best Sessions seasons ever and we are delighted Renault will be part of it."
With Renault the leader in electric vehicle sales in Europe, it is understandable why it has wanted to form a partnership with Eden – a company that has been a consistent supporter of electric cars.
James Boyer, marketing director at Renault UK, said: "As electric vehicle market leaders in Europe, we are passionate about our zero tailpipe emissions vehicles and the great benefits they have for the environment, running costs and driver enjoyment.
This year's Eden Sessions sees Lionel Richie, Tom Jones and Jess Glynne all grace the stage on a series of dates from June 14 to July 14.