Volvo has finally taken the covers off its brand-new XC90 SUV. The new car replaces the first-generation model, which has been in production for a staggering 12 years.
This new model is set to make its debut at the Paris Motor Show in September, before reaching UK showrooms in spring next year. The Swedish brand has pushed the new car further upmarket, and hopes to steal sales from the BMW X5 and Mercedes ML.
Buyers will get a choice of three engine options, of which the 245bhp D5 diesel with all-wheel-drive is likely to be the UK bestseller. Also on offer is a lesser 190bhp diesel, badged the D4 and mated to a front-wheel-drive setup, as well as the range-topping T8 petrol-electric hybrid, which puts out 400bhp.
Three trim levels are available: 'Momentum', 'R-Design' and top-of-the-range 'Inscription'. All models get sat-nav and seven seats as standard, as well as keyless entry and an electrically powered tailgate.
Volvo has yet to confirm full price and specification details, though it has stated that a D5 all-wheel-drive model in Momentum trim will cost from £45,785.
The design of the new XC90 marks a significant step forward for Volvo, and exhibits styling details that will eventually filter down to lesser models in its lineup, including a new grille design, the T-shaped 'Thor's Hammer' daytime running lights and more prominent badging.
Håkan Samuelsson, President and CEO of Volvo Car Group, said: "This is one of the most important days in our history. We are not just launching a car, but re-launching our brand. This day marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come in the following years."
The interior has been similarly refreshed, with the previously button-heavy centre console replaced with a much cleaner-looking touchscreen affair.
"The new interior is pure and uncluttered, while still radiating the sophisticated confidence and formality that luxury SUV customers expect. The simplicity is perfectly in tune with our Scandinavian design heritage. It opens up generous surfaces and gives us the opportunity to create a modern, luxurious interior architecture," said Thomas Ingenlath, Senior Vice-President Design of Volvo Car Group.
In keeping with its move upmarket, the XC90 will be available with a wealth of high-end options, including access to cloud-based services such as internet radio and remote applications. A range-topping audio system has also been specifically developed for the car by Bowers & Wilkins.
Do you think that the new Volvo XC90 has what it takes to get in the faces of the German premium brands? Have your say below.