LaFerrari commands £1m price premium
> The staggering price premium, revealed by Oracle Finance, shows just how sought after the new flagship Ferrari is. Limited to a production run of just 499 units, the LaFerrari sold out nearly immediately, with most buyers selected from the marque's closest (and biggest spending) clientele.
The LaFerrari is the most technologically advanced car to be launched by the Maranello marque. It follows the trend set by previous top-tier Ferrari models, most notably the Enzo, for which asking prices have more than doubled since its 2002 debut.
Peter Brook, managing director of Oracle Finance, said: "It's a buying frenzy out there at the moment for Ferraris and nothing demonstrates that like the million-pound premiums we're seeing for the LaFerrari.
"When you look at the prices of the Enzo, the exclusive hypercar that went before it, that has doubled in recent years from the £400,000 list price to close to £1m now. But despite that rise even we were shocked at the premium buyers are prepared to pay for the LaFerrari."
Even cars lower down the performance pecking order are commanding chunky premiums as customers aim to be the first on the roads with them. The Lamborghini Huracan is currently being offered at £30,000 over its £180,000 list price, while Porsche's new Macan compact SUV boasts a £6,000 price inflation.
Mr Brook continued: "We weren't too surprised the new breed of hypercars were commanding premiums, but the Porsche has taken everyone by surprise. The speed of deliveries is slow which means buyers are prepared to pay over the odds to get into one now."
Would you pay over the odds to secure your dream car? Have your say in the comments section below.