Ambulance speeding in London street

The idea of "black boxes" being fitted to new cars has been firmly rejected by British motorists. There are fears that new EU regulations could see the devices – more closely associated with the world of aviation – fitted to all new cars sold from November 2017 onwards.

Technology referred to as e-Call would automatically contact the emergency services should your car be involved in a collision. The system is estimated to save 2,500 lives on European roads every year, according to Yahoo.

It's so clever, it would even be able to alert fire and ambulance crews if a car had crashed and the occupants were unable to do so themselves.

Despite the potential safety benefits, many UK drivers see this as a worrying Big Brother-style intrusion into the world of motoring, in which drivers' speeds and locations could be tracked at all times.

A survey of nearly 2,000 people conducted for car supermarket Motorpoint discovered that 71.5 per cent of drivers were against "black box" technology being used in cars – although there would appear to be an element of confusion over the term and exactly how closely it would monitor drivers' behaviour.

Black box systems could use the GPS location-tracking technology that's commonly found in sat nav systems. A whole raft of data could be collected, such as information about motorists' driving techniques, and where and when they use their car.

Managing director of Motorpoint, Mike Carpenter, said: "You can't argue with the benefits of a device being used to make it easier for the emergency services to track a vehicle, but the results of our poll are clear.

"British drivers don't want costly Big Brother devices attached to their cars which have the potential to track their movements at all times."