Watch 800bhp buggies shred Dubai's sand dunes
The addition of masses of money also means that when the locals take to the sandy stuff, they do so in mightily expensive, extraordinarily powerful Funco G52 Sand Rail buggies.
These 800bhp monsters are capable of tearing up dunes for breakfast, pulling mile-long wheelies and catching major air thanks to the enormously powerful engines underneath the lightweight bodywork and hardcore suspension.
Chuck in some cutting-edge drone-based camerawork and you have one high-definition video that will have you positively salivating for the open expanses of the UAE.
Click play below