'Horse tail' cameras primed to target inconsiderate drivers
But it seems many horse riders feel that those on four wheels (and sometimes two) aren't giving their equine friends enough room on the road and have turned to technology for help.
David Daly, entrepreneur and MD of Staffordshire pet accessory company Gizapaw.co.uk has invented a camera that can be mounted to a horse's tail to catch over-eager drivers in the act.
A small camera is fitted to a high-visibility sleeve that reads 'Smile you're on camera', which is then slid over the horse's tail. The tiny camera captures footage of any vehicle approaching the rider from the rear and can even give an indication of speed, according to Driving.co.uk.
Mr Daly hopes the technology will not only encourage drivers to take more care around horses but also help police capture those who continue to drive recklessly.
The Gizapaw.co.uk website claims: "Our reflective and hi-vis sleeve and tabard promotes the idea of safety not only through warning, but also by recording via a small attachable camera."
The shot clip below shows footage from one of Mr Daly's 'horse cameras'