Jeep has unveiled prices and specs for its new mid-sized SUV that will rival the likes of Nissan's excellent Qashai, Kia's great value Sportage and the more upmarket Audi Q3 and BMW X1.

Starting at £25,495 for the front-wheel drive, 2.0-litre Longitude model, the new Jeep Cherokee offers an impressive amount of interior technology and some ultra-modern styling to pull the previously boxy off-roader more in line with its best-selling rivals.

Although the gaping grille and pinched headlights won't be to everyone's tastes, there's no denying that the range-topping £35,695 Limited model, with its BiXenon headlamps, power tailgate, 18-inch alloy wheels, Nappa leather seats, eight-way power driver's seat, front and rear park assist with back-up camera, automatic headlights and rain sensors, Wireless Phone Charging pad, and keyless Enter 'n' Go represents good value for money.

Those looking for real off-road abilities will have to wait until later in the year when a Trailhawk version will be available. It is claimed to offer 'best in class' off-road performance with jacked-up suspension, Jeep's Active Drive Lock system and hardwearing body addenda to help absorb the bumps and scrapes.

The downside is that is only offered in a 3.2-litre V6 petrol that is likely to sting at the pumps.

Longitude and Limited models are both offered with the previously mentioned 2.0-litre MultiJet 2 diesel engine, which develops 140bhp or 170bhp depending on price and specification.

Jeep's off-road abilities have rarely been called into question but it is the driving experience on-road that has previously turned customers away. All new Cherokee models will be offered in two-wheel or four-wheel-drive guise and all are said to boast improved handling characteristics.