Lexus hopes so snap up some of the premium compact SUV market, currently dominated by the likes of Range Rover's Evoque and BMW's X3, with the launch of its brand new NX model – a vehicle that will boast edgy styling, a premium yet sporty interior and the option of powerful yet frugal hybrid engine technology.
Making its world debut at the Beijing motor show at the end of the month, the NX will hope to draw crowds of admirers with its striking exterior design. Large, flared wheel arches house 17 or 18-inch alloy wheels, a squat stance with large front and rear overhangs give it a 'sportier' road presence, while the trademark gaping Lexus spindle grille completes the front end.
Despite the fairly extreme exterior styling, the upcoming NX is actually based on the humble Toyota Rav4 but it will feature plenty of Lexus technology inside and a range of three modern Lexus engines.
The most powerful will be the NX300h model – a 2.5-litre petrol engine mated to electric motors - while a naturally aspirated 2.0-litre and a turbocharged 2.0-litre petrol engine will be offered in the NX200t and the NX200 models, respectively.
Inside, Lexus will break ground with a handful of technological firsts, including a wireless charging tray for portable devices. A new touchpad infotainment system with track pad will also greet customers, as well as a wider reversing camera and new fangled displays that host information such as G-Forces and a boost meter.
Further specification, including price, will be unveiled towards the end of the year but expect to pay around £30,000 for the entry-level NX200 model.