'Fuel for big days', that's the current Weetabix slogan, but the British cereal-maker is going to require a lot more than a couple of wholegrain biscuits doused in cold milk if it is to fuel its latest creation.
> To celebrate the launch of its new 'On the Go' breakfast drink, Weetabix has gone and created a V8-powered milk float that it hopes will smash the world record for fastest milk delivery machine next month.
Stuart Broad - cricket bloke and Weetabix muncher, unveiled the £50,000 creation yesterday, dressing up as a milkman and posing for the camera with a few bottles of the new meal in a bottle.
But the real star of the show was the flaming float. Brainchild of engineer Peter Waters, a 4.5-litre Rover V8 powers his madcap creation that will hopefully top the 100mph mark when it comes to record breaking time.
Waters told the Daily Star: ""We were given the brief to turn a milk float into a record breaker.
"It has taken three weeks of hard work but it is now a roadworthy speed machine."
And when Peter Waters says "road worthy" he means road worthy. His team had to completely redesign the interior fittings, including lighting systems, wiring looms and refurbish the dashboard in compliance with UK MOT laws.
The chassis also had to be strengthened and a roll cage fitted with full race harness to ensure the intrepid pilot is safe during the world record attempt.
"I believe it will easily break the world record and will reach at least 100mph on the track," Waters added.
To top off the menacing milk float, the engineers installed a flamethrower at the rear. It has no performance advantages, it simply looks the bee's bananas.