Chris Hoy eyes up Le Mans
The six-time gold medalist is already a brand ambassador of British athletics' Road to Rio 2016 campaign, of which the Japanese manufacturer is an official partner.
As part of the two-way deal, Hoy will be inducted into Nissan's Advanced Driver Development Programme – alongside winners of the Nissan Playstation GT Academy competition – which will see him quickly learn the skills to compete in top-level motorsport.
The Scotsman has already shown great promise in club level races, and will take to the wheel of the formidable Nissan GT-R NISMO GT3 for this year's championship.
Ultimately, Hoy hopes to win a podium and progress in his career to compete with Nissan in the 2016 24 hours of Le Mans.
"It's fantastic for me to be working with Nissan GB on this," said Hoy.
"When we sat down to discuss the relationship, we talked about how we could make things a two-way street. When I learned what had been achieved through Nissan's Driver Development Programme I was keen to take my enthusiasm for motorsport to the next level. This won't be easy - but I could not turn down the chance to give it a go. My ultimate ambition is to race at Le Mans. That is the dream, but I'm taking this one step at a time."
Hoy will be partnered by experienced Nismo driver Alex Buncombe for the majority of the season's seven race weekends.
The British GT Championship commences on April 19 at the Oulton Park circuit in Cheshire.