Land Rover Defender

New research by insurance specialist Admiral has revealed that there has been a 22 per cent rise in 4x4 drivers in the past five years and surprisingly, they are not all from the affluent area of west London.

In fact, the highest concentration of 4x4 owners is in the AB31 postcode of Aberdeenshire.

Admiral looked at data from more than 3 million motorists to see which of them drive a 4x4, where they live and what they do.

The number of 4x4 owners has increased considerably since 2009 yet owners aren't just purchasing them for their premium image.

Admiral managing director, Sue Longthorn said, "Among 4x4 owners there appears to be two very distinct groups: those who have to drive one because they are practical vehicles in rough terrain, where winter weather can be extreme. And those who live in cities and urban areas, who might only have to tackle speed bumps and kerbs most days, but for who 4x4s have become the must-have vehicle.

"Not only do they have the looks and space, but they also have the performance."
Position Postcode Town or district Percentage with 4x4s
1st AB31 Banchory, Aberdeenshire 25%
2nd SW7 South Kensington & Knightsbridge, London 23%
3rd AB53 Turriff, Aberdeenshire 23%
4th W8 Kensington & Holland Park, London 23%
5th SW3 Chelsea, London 22%
6th TN5 Wadhurst, East Sussex 22%
7th AB51 Inverurie, Aberdeenshire 21%
8th AB21 Aberdeen 21%
9th RG9 Henley-on-Thames, Oxfordshire 21%
10th BN5 Henfield, West Sussex 20%


Not ones to give up on the humble Range Rover just yet, residents of South Kensington and Knightsbridge remain close runners-up in terms of 4x4 ownership.

Kensington, Holland Park and Chelsea also boast an impressive concentration of off-road vehicle owners but it is interesting to see what occupation warrants a 4x4.

Not surprisingly, farmers are the most likely to purchase an off-road vehicle, with 31 per cent of 4x4 owners working on the land. But in close second and third places were property developers and stockbrokers.

Land Rover dominates the list of the most popular 4x4s that Admiral insures, with the top three positions occupied by their cars. The Range Rover is by far the most common, followed by the Freelander and Discovery.
Position Occupation Percentage with 4x4s
1st Farmer 31%
2nd Property Developer 27%
3rd Stockbroker 26%
4th Company Director 25%
5th Investment Manager 23%
6th Company Secretary 23%
7th Property Landlord 23%
8th Director of Finance 22%
9th Merchant Banker 22%
10th Shop Owner 20%