The popular high street opticians plays on the fact its poor-sighted potential customers have the potential to get themselves into sticky situations.
Whether it's astronauts accidentally landing at Luton airport or a hapless couple driving their luggage-laden estate onto an aircraft carrier, the punch line remains "Should have gone to Specsavers".
> One hapless driver made that strapline a reality when their Ford Fiesta smashed into the window of a Specsavers shop in Sevenoaks, Kent on Sunday.
Onlooker Philip Holland told Metro he arrived at the scene at around 12.30pm, by which time two police officers were present, but there was no sign of any driver or ambulance crews.
Luckily, it is not thought anyone was seriously injured in the accident. "It appears that it may have been a runaway car, perhaps someone didn't put on the hand brake properly," Holland added.
The red fluid that can be seen all over the pavement is likely to be engine coolant (not blood) as the radiator looks like it was ruptured as the car impacted the shop window.
Mr Holland said that the car had been removed when he and his wife Federica returned an hour later.
"Pretty funny it crashed into a Specsavers though," he added. "I mean what are the chances?"
Kent police were not available to comment and a spokesperson for Specsavers wouldn't say whether they'd be offering a free eye test to the unlucky driver.