Model Year 13: Unlucky for some
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With the new reg just around the corner, we spoke to some of the motor industry's leading experts about their expectations for luck-conscious car buyers. See what they had to say and don't forget to tell us via the comments section whether you have any spooky motoring superstitions.
Edmund King, AA president
"An AA Populus poll found 10% of drivers said they would not buy a car with 13 on the number plate. A third said a car with 13 on it would make it harder for them to sell. Personally I would love a new Aston Martin DB9 with 13 on it."
Craig Stevens, Auto Trader group director digital marketing
"Will the '13' plate damage sales? On the contrary, a '13' plate could be a collector's item, particularly in the cherished plate market for people called BO13."
Daksh Gupta, Marshall Motor Group chief executive
"Even if there are fewer buyers out there during the '13' plate they will come out in January and February or wait until September for '63' plate regardless. Nothing stops you stealing other people's dinner or making your own luck!"
Tim Zimmerman, Peugeot managing director
"I am not superstitious and so certainly not worried about that. In fact, the DVLA is saying that early indications suggest that the '13' plate will prove incredibly popular with UK car buyers. However, for the few customers who still believe in superstition in this technological age, make sure they take delivery of their car in January or February on a '62' plate and maximise dealer cash flow!"
Jon Williams, Toyota president and managing director
"I do not believe the '13' plate will have an adverse effect on sales. For those who are superstitious they can easily transfer their current registration plate to their new car, take out a personal plate, or wait until September for the '63' plate."
