In a car market still depressed by the economic downturn, the future for the manufacturer of two of the most iconic British car brands looks far more rosy as we enter 2013.
According to a report in the Daily Telegraph, Jaguar Land Rover (JLR) sold a total of 68,586 cars which equals a 19 per cent improvement over 2011.
So what's been the key driver to these increased sales? Product: or more specifically, the Range Rover Evoque.
Even after over two-years in production, it seems buyers can't get enough of the concept car looks and a three-month waiting list has seen 24-hour shift patterns introduced at the Halewood plant to cope with demand.
The company's success isn't just down to sales in the UK, JLR sold an impressive 50,000 vehicles to China in just the first eight months, with an expected dealer network of 144.
The recently announced joint venture with Chery Automotive to produce cars in China, expansion plans for the Pune plant in India and a possible Saudi Arabian factory, should see JLR increase its worldwide reach even further.