Exclusive: BMW tie-up could lead to new Toyota Supra
Toyota's partnership with BMW could spawn a successor to the legendary Supra, says the firm's UK chief Jon Williams.
The partnership – announced ahead of the Goodwood Festival of Speed earlier this year – will focus on developing green technologies and a sports car platform.
"Our dealers want exciting cars that bring in new buyers. You'll have seen with our product plans that, in the words of our president, we are rewarding customers with a smile. That is all about driving and the thrill of driving. That has come back with the GT86 and will continue."
Williams said the firm had sold nearly 800 GT86 models in the UK and that would have been more if they could have got their hands on them.
"We're hampered by supply," explained Williams. "But sales wise, it is doing well. It has taken off with the network and inspired them. They were used to Celica, Supra, MR2 and sports cars are in their DNA, so getting this car into showrooms has enthused them and enthused customers."