Success on a plate for DVLA's latest auction
You either love them or hate them – but there's no doubt personalised numberplates are as highly sought-after as ever.
For proof, we need to look no further than the most recent sale organised by the DVLA, in which reflective plastic worth a staggering £3.75m went under the hammer.
The highest-priced plate over the course of the three-day event, held at Mercedes-Benz World, Surrey, was '100 O' – which fetched £71,360.
And the plate 50 OOO wasn't far behind, reportedly selling to the same bidder for £36,368.
BU11 OCK was sold for £29,888 and is heading onto a cattle lorry.
Every year the DVLA holds six auctions of personalised registrations around the country.
They have always been extremely popular with British motorists and as we reported last week, the DVLA's new approach of holding them in venues like Mercedes-Benz World, which offer the whole family the chance to enjoy a day out together, is proving extremely successful.
The organisation also thinks the level of interest in private plates has increased since it held an Olympic-themed auction before this summer's Games.
Damian Lawson, DVLA Personalised Registrations marketing manager, said: "While we always strive to offer an attractive array of registrations, it's only when they come under the hammer that we really know how they've been received, and we're absolutely delighted with the response we've had."