Around 330,000 new cars are expected to be registered in the UK this month, with buyers spending almost £5bn in the process.
Those are figures just released by the Society of Motor Manufacturers and Traders, and speaking exclusively to Autoblog, chief executive Paul Everitt (pictured below) said the 'fantastic' array of cars on the market would help make it a September to remember.
"As always, it's impossible to accurately predict the market, but we expect around 330,000 new cars to be registered during September, with motorists spending in the region of £4.95 billion.
"The industry has worked hard to ensure that there is a fantastic range of products available and with increasing levels of fuel efficiency, safety, comfort and affordability, now is a great time for motorists to buy a new car."
Everitt said September was a key month for the industry because "a positive performance can set the market on the right track for the remainder of the year".
And a cracking start to the autumn would have wider consequences too, he added. "September's new vehicle registrations will give a good indication of the overall state of the UK economy and consumer confidence.
"We're seeing buying trends favouring models that boast cutting-edge styling and excellent fuel efficiency, while affordable finance and the reassurance of controlled costs through a scheduled service plan deliver peace of mind."
Earlier this year, the SMMT revised its registrations forecast for 2012 upwards to 1.97m cars. But Everitt wouldn't say whether his organisation would be adjusting its figures again if September was as busy as predicted.
"The outlook suggests a slight slowing of demand in the second half of the year but still ending ahead of 2011," he said.
Everitt said cars with digital radios, autonomous emergency braking, parking assistance and the latest in smartphone connectivity would be at the top of buyers' wish lists.