Great Ormond Street Hospital Children's Charity (GOSHCC) will benefit from a unique series of Formula One photographs.
The drivers and team principals of every F1 team were asked to take a photograph of their chosen subject – the range of images received demonstrating the personalities and passions of the F1 community.
The collection includes over 50 images covering subjects from both motor racing and the participants' personal lives. Highlights of the collection include Lewis Hamilton's 'driver's eye' view from the cockpit of his car at the pits at Spa-Francorchamps, Sebastian Vettel's favourite Alpine scene and Bruno Senna's beach paradise. Every image has been signed by the contributor and will be auctioned by Coys.
The auction will take place on Friday 14th September 2012 at a VIP reception and live auction, attended by some of the F1 contributors themselves at the Wyndham Grand London Hotel at Chelsea Harbour.
Bernie Ecclestone, Formula One overlord, said: "The auction is a super idea. It will hopefully raise a lot of money for the hospital and the teams will get coverage." Antonia Dalmahoy, Director of Corporate Partnerships at Great Ormond Street Hospital Children's Charity, said: "We are delighted to be the chosen beneficiary of the Zoom auction and would like to thank everyone who has taken a photograph. The images give real insight into the drivers' personalities and we're really looking forward to the auction."
Incidentally, are we the only ones to be surprised to learn that Great Ormond Street has a "Director of Corporate Partnerships"? It may just be a sign of the times, but it does seem rather, well, corporate for a hospital.