The Rolls Royces used as part of last night's closing ceremony for the Olympics were the first of their cars in 108 years not to carry the traditional Spirit of Ecstasy badges.
Instead, a bespoke badge was designed to convey the spirit of London 2012. The three Rolls Royce Phantom Drophead Coupés that carried the British musicians on to the stage featured a unique grille badge with a patriotic Union Flag replacing the traditional flowing gown of the "Graceful Little Goddess".
In addition, the special cars had a steering wheel centre including a traditional laurel wreath and torch, and the self-righting wheel centres featured the words 'London 2012' surrounded by the Olympic motto, 'Citius, Altius, Fortius' ('Faster, Higher, Stronger').
"I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute," said Torsten Müller-Ötvös, Chief Executive. "These unique cars were hand built at the Home of Rolls-Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company."
The company says that they are, "The most collectable (and unobtainable) Rolls-Royce Bespoke items ever produced." That suggests they will not be going on sale – but perhaps they could give one of the cars to Sir Chris Hoy?