Liverpool FC gets Chevy sponsorship
It seems like only yesterday the football season finished, but with it starting again in less than a month, Chevrolet has made the timely announcement that it will become Liverpool Football Club's official automotive partner for the next four years.
The GM-owned brand's partnership with Liverpool FC runs until the end of the 2015/16 Premier League and European campaigns and includes visibility for the brand at Anfield, Liverpool's home ground, editorial opportunities within the club's print and digital publications and fan sites and player appearances for commercial opportunities.
Chevrolet is also an official sponsor for the club's pre-season tour, which it reckons is one of the most popular in the world. Having already played Toronto FC last weekend, Liverpool will play Italian giants AS Roma this week in Boston, and on 28 July they will play English Premier League rivals Tottenham Hotspur in Baltimore.
Chris Perry, global Chevrolet marketing vice president said: "Liverpool supporters from around the world are known for their undying love of their side. Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters. Everything we do will be aimed at keeping them at the centre of the game."
Ian Ayre, managing director of the club said: "Much like our club, Chevrolet has a long, rich history with a growing, global brand and this landmark partnership once again demonstrates the value of Liverpool's international appeal.
"Partnerships with blue chip brands like Chevy will help ensure the long-term growth and success of our Club, both on-and-off the pitch."