Nissan puts Ferrari-beating Juke-R into production
Nissan has announced that it is putting the madcap Juke-R supercar-crossover into production. Yes, it is now possible for you to own a 545bhp shopping trolley.
In other news, Captain Birdseye has announced a new line of foie gras fingers, priced at £4,999.99 each.
As you can tell, we're genuinely surprised that this Juke-R thing has happened. All the way through its long winded gestation, the car has smacked of an elaborate, quite profligate marketing campaign, and little else; for all Nissan's 'hinting' that it could see production, few thought it actually would.
For a start, who wants a supermini-based crossover with more power than a Ferrari California?
...Well, two people do, as it happens - and that's enough for Nissan to have given it the green light.
Those two people - one of whom has ordered two and is "a high-profile and well-respected member of Dubai society" - have put their money where their mouths are and placed firm orders.
Not that we know how much the car is going to cost; for once, we can use the "if you have to ask" cliché and actually mean it.
Still, if you do have to ask, there's an email address for that: Juke-R@Nissan.co.uk. Just call yourself Mr Bieber and make a couple of references to "my people" and we're sure Nissan will take you seriously. The price will be way, way into six figures, though - that we can (almost) guarantee.
Nissan has set itself a four-week window in which to take serious orders, after which it will begin building the cars. So, technically, the Juke-R is only limited by the number of people that wish to buy one.
Each will be hand built, with the running gear of a 2012 Nissan GT-R stuffed beneath the bodywork - the original concept used the less powerful 2010 model year GT-R's running gear.
That means the production Juke-R gets a 3.8-litre twin-turbo engine with 545bhp driving all four wheels through a twin-clutch automatic gearbox, so it will hit 62mph in about three seconds. It will top out at 160mph.
The Juke's marketing manager, Gareth Dunsmore (who must feel that all his Christmases have just come at once), said: "The reaction we had to the car in Dubai was amazing – people were making offers for the original on the street. With such a strong reaction, and with three genuine offers on the table, we decided we had to make the car a reality.
"We can't let down enthusiasts who are this keen to add to their collection of cars. The Juke-R has become something of a phenomenon and I'm enormously proud of the impact it has had. There will be more news to come on Juke later in the year."
In the meantime, here's a (proper cheesy) video about the Juke, made by Nissan to coincide with today's announcement: