China to be No. 1 market for Jaguar Land Rover
Jaguar Land Rover (JLR) has said that China will soon overtake the UK as its leading market.
Sales in China rose to 42,000 – that is almost as many as it sold in China in every previous year put together. In fact JLR now accounts for 20% of all UK exports to China. Depending on how you look at it, that is either a fantastic tribute to JLR management, or a bit of an indictment of UK PLC. What are other big British-based companies doing about the world's fastest growing market?
In the long-term, JLR is likely to spend over £1 billion on its Chinese operation as it tries to go head-to-head with the three premium German brands. Certainly it now appears to be the only non-German premium brand with global credibility.