Jaguar Land Rover (JLR) is trying to persuade more young people to study engineering.
A survey for the company has found that only 20% of 13-16 year olds are considering engineering as a career choice. Interestingly the proportion is 33% in the North East, but only 14% in the South East – do clever London kids expect to go into the City, we wonder?
Another worrying statistic is that just 8% of girls would consider engineering as a career, compared to 29% of boys.
This year, JLR is a lead sponsor of The Big Bang – the UK's largest celebration of science and technology for young people, being held in Birmingham from today.
The company's stand includes a technology simulator demonstrating how driver/car connectivity in the future will make the driving experience simpler and safer, as well as a virtual car airflow analysis and the stunning Jaguar C-X75 concept car.
The Land Rover DC100 concept vehicle will also be showcased. A group of 110 Jaguar Land Rover graduates will be leading school groups around the event, whilst engineers and apprentices will be on-hand on the stand to talk about the exhibits and their career experiences.