Jaguar Land Rover (JLR) is trying to persuade more young people to study engineering.
A survey for the company has found that only 20% of 13-16 year olds are considering engineering as a career choice. Interestingly the proportion is 33% in the North East, but only 14% in the South East – do clever London kids expect to go into the City, we wonder?
Another worrying statistic is that just 8% of girls would consider engineering as a career, compared to 29% of boys.
This year, JLR is a lead sponsor of The Big Bang – the UK's largest celebration of science and technology for young people, being held in Birmingham from today.
The company's stand includes a technology simulator demonstrating how driver/car connectivity in the future will make the driving experience simpler and safer, as well as a virtual car airflow analysis and the stunning Jaguar C-X75 concept car.
The Land Rover DC100 concept vehicle will also be showcased. A group of 110 Jaguar Land Rover graduates will be leading school groups around the event, whilst engineers and apprentices will be on-hand on the stand to talk about the exhibits and their career experiences.
JLR is now the UK's leading investor in automotive research and development and has publicly said that it is difficult to find enough qualified engineers to meet its growth plans. It currently employs 6,000 engineers, designers and technologists in the UK.