Despite having a name that Alan Partridge would love, the Bugatti Veyron Grand Sport Vitesse is actually incredibly cool.

You see, Bugatti realised there was a gap in its product line. The coupé had the 'normal' millionaires covered, the Grand Sport kept the extroverts happy at three figure speeds, and the SuperSport keeps the be-wigged millionair speed freaks happy. But there's nothing to keep the millionaires who want to go REALLY quickly without a roof happy. Well, until now.

The Grand Sport Vitesse (French for speed/Alan Partridge for cool) has taken the SuperSport's 1,200bhp engine on board and swapped out its own, pathetic, 1,000bhp lump. It'll get from 0-62mph in less time than it took to read this sentence and will happily top 250mph.

It'll cost lots and lots and lots and lots and lots and lots of money if you want one on your drive. You have been warned.

More Geneva news, right here if you want it. (You really, really do).