Pro stunt driver and show off Ken Block is known for his gratuitously slidey Gymkhana videos and general superstar attitude to the oft reserved discipline of rally driving.
He's also, it seems, not afraid to extract the Michael out of himself on video.
Ken is apparently aware that his image is very big, loud and shouty and that a few people may mock him for it. To combat this he hired Nick Swardson, comedian/actor, to play him being a little too... diva-ish.
Expect over acting, Ken Block being all Diana Ross, rock 'n roll, scantily clad girls, some thinly veiled advertising, a cameo from Block himself and a mention of Gymkhana V. And some heavily bleeped bits. You know, for funsies.