Caterham is getting back to grass roots racing by launching a karting championship in 2013, and to help develop the series has employed 20-year-old lady karting ace Laura Tillett.
Laura was the first British lady to enter karting's equivalent of Formula One, the KF1 World Championship.
Caterham announced its new karting series at the recent Autosport International show. It aims to feed into the new Caterham F1 team by providing "a low-cost, high-value, one-make racing series" that will provide a "ladder to potentially take young racing drivers from entry-level motorsport to the pinnacle of Formula One."
In other words, the company is cultivating a handy field of talent from which to pluck the next Lewis Hamilton.
Simon Lambert, Caterham's motorsport manager, said: "We want to make motor racing as accessible as possible to parents and youngsters to whom going racing might not have been feasible before.
"We're delighted to welcome Laura on board. [She] will be working on every aspect of our planned karting series, from race formats to technical specifications and from race venues to organisational know-how."
As well as her own karting success, Laura is from a well-known karting background: the Tillett family business is the world's foremost supplier of go-kart race seats, rib protectors and accessories.
Anyone interested in pursuing racing success, actual or vicarious, can get more information on the Caterham karting championship at its website, or call 01322 625 800.