Frankfurt Motor Show: All UK dealers can sell the Camaro
Every Chevrolet dealer in the UK will be given the opportunity to sell Camaro – but they'll have to invest in it first to get the chance.
How the distribution for the sports car would work in the UK has up until this point been unclear, but now we can reveal that all dealers will get their wish – if they put the cash up first.
Chevrolet Europe chief Wayne Brannon explained that still didn't mean every showroom would get a Camaro though.
"Everyone will be given the opportunity," he said. "We're treating it just like any other car we're bringing to market, so there will be no restrictions of any kind.
"However, there may be a limited supply. If dealers want to make the investment in the special tools, training, parts and showroom experience required for Camaro then they can introduce it like any other model."
Brannon also explained why it has taken so long for the Camaro to arrive in the UK. It first shot to stardom as "Bumblebee" in the original Transformers movie – but that was back in 2007.
"I've heard all kinds of rumours about the delays – but it's simply because we're doing it right and taking the appropriate steps for each country as it comes in," he said.
"There has been a couple of things we've had to do first. I won't talk specifically but there were things behind the scenes that we had to do for European markets. These take time – parts have to be tested, crash tests organised, all these tweaks take time.
"It's been a little more difficult than we thought because we didn't design the car to be a world car. It's getting the car up to where the officials have wanted it to be that's taken time, not because we're trying to delay it."
Camaro went on sale in Germany earlier this month and is due to arrive in UK showrooms early next year.