First images of Mazda's new Shinari concept have emerged following a design event in Milan for international car journalists.
The four-door coupe concept is not expected to go into production, but is intended to showcase a change in style direction for the Japanese car manufacturer.
The concept is a departure from recent form for Mazda, and could signal an intention to move the brand upmarket. The driver-oriented cabin is trimmed with leather and aluminium and the car does not appear to be as fanciful as many other concept cars.
Mazda's current design theme, Nagare, has not been enthusiastically received on production models, with its wavy lines and smiling-face grille. Nagare means 'flow', and is apparently influenced by nature.
The new design language is called Kodo, which Mazda says represents 'form with a soul'. The waves have been replaced with tauter lines and more complicated surfaces by Mazda global design boss Ikuo Maeda.
This is the first concept produced by Mazda since Maeda took full control of the company's design and bears a passing resemblance to the coupe-like lines of the Aston Martin Rapide.
The Shinari concept will be revealed to the public at the Paris motor show in September.